Social media marketing is a BFD — a BIG FREAKING DEAL! And, to be honest, it’s not even fair to lump all the social platforms under one heading. Smart brands & companies know that each social media platform requires its own expertise. BUT for the purpose of this list, we’re sticking them together.
Digital marketing used to be the job companies gave to the intern. “Post this on Tweeter for us.” But no longer. Companies are throwing big budgets at digital marketing, recognizing that their online presence has the potential to overtake traditional marketing in the coming years—digital is now around 60% of all ad spends.
How to Learn
You can learn digital marketing. But, and I’m going to be honest here, building a following of 5,000 people on Instagram doesn’t cut it anymore.
If you’re serious about becoming a digital marketer, I’d recommend doing a deep dive on learning advertising across different platforms, Facebook and TikTok still seem to be the most popular. Learn Pixel, retargeting, and get serious about metrics and analytics.
Where do you do this? I found this fantastic list of free online marketing courses from HubSpot.. Which is an awesome place to start.
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