If you’re creative and love to write and/or edit, content marketing might be another skill for you. Unlike copywriting, content writing isn’t strictly designed to sell. Copywriting is a type of content.
But content is a much bigger bucket. When a company writes a blog post, its goal might not be immediately to sell… “get it now for a limited time!” In fact, its goal might be to educate, create brand awareness, inspire, tell stories, or any number of things.
For this site, content marketing includes SEO and copywriting — which I already talked about. But we also do a lot of video creation, as well as social media campaigns and scheduling. Digital platforms need all kinds of content, and business owners recognize that people who can create it are worth a premium.
For example, you can see here my posts scheduled for Facebook and LinkedIn for the past week on Roostervan’e social media scheduler.
All this means that content marketing is a mixture of writing, images, video, social scheduling and strategy, and more!
If you love creating content and you get GOOD at it, you can get paid for it.
Of course, content creators can also work for themselves, monetizing their content with affiliate marketing, ads, paid promotions, etc. But I happen to think that for most people, working for others is a more realistic way to see higher income.
How to learn content marketing…
Write!
Okay, it’s not necessarily that straightforward.
But it is vital to find places to create content and hone your craft. I also found this course on SkillShare: Web Writing Secrets: Create Content That Captivates Your Audience , which I think covers some basics really well. Start finding avenues to write for, pitch content to blogs and magazines or start your own, and create a portfolio of your work to show potential employers.
Or start a blog! I would never have called myself a content writer when I put my first few thoughts down on this website. But as it turns out, I’m pretty damned good at this, and now I can make multiple six-figures consulting. One great way to cut your chops with content (and build your brand and make some money too) is to start your own blog.
I have a post here on How to start a blog and another one on How to make money blogging! And you can get started for like $2.95/mo on with your own blog on Bluehost — that’s the host I started Roostervane with.
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