When you type something into a search engine (which you might have done before you landed here), the search engine, let’s say Google, makes some complex decisions about which pages–of the millions that might fit–it’s going to show you.
And there are a lot of strategies to make websites BETTER so that Google moves them up the list. We call this Search Engine Optimization (AKA SEO). This page was high enough up in Google for you to click on it. If it was on page 57 of your search results, you never would have seen it.
SEO is in high demand. You know why? Because companies want to bring in potential customers’ organic views to their websites and products. Mastering search engines can be big money!
Organic views are super valuable, since the alternative requires bringing in traffic through social media posting or advertising.
But organic traffic is different; it’s made up of people who are driven to find the answer to the questions they’re asking.
How to learn
The way I learned SEO was by taking courses on Skillshare. Start with Rand Fishkin’s Introduction to SEO: Tactics and Strategy for Entrepreneurs, it’s a great overview!
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